PL Performance
Last updated
Last updated
PL Performance Page: Provides an analysis of the distribution and interactive data for Playable Materials under an advertising account.
The page also supports multi-dimensional breakdowns such as templates, projects, creatives, Campaigns, Adsets, and materials, making it easier for you to refine the analysis of the distribution and interactive data of materials.
Each Playable Material supports a combined analysis of its distribution data (requires authorization for the corresponding channel's account to obtain data) and interactive data details.
πCurrently, PL Performance is supported for six platforms: Mintegral, Unity, AppLovin, ironSource, Chartboost, and Moloco.
*Data Range
Channels 'Mintegral' 'Unity' and 'Applovin' display material data under authorized advertising accounts, including both distribution and interactive data.
Channels 'Ironsource' 'Moloco' and 'Chartboost' display interactive data for 'Creatives created using Playturbo', including only interactive data without distribution data (support for distribution data to be added later).
*For information related to authorization, please refer to Authorization of Advertising Accounts and Apply Materials to Advertising Platforms
The PL Performance page contains three modules: Data for the last 7 days/Overall&Individual product creative situation/All data.
Data for the last 7 days: Displays the advertising and interactive data for all Playable Materials from the corresponding advertising platform over the past seven days.
Overall/Individual product creative situation: Compares a certain metric of Playable Materials under all/individual products in graphical form.
All data: Supports multi-dimensional data analysis for distribution and interaction.
Choose an advertising platform first, either "All" or any individual platform, and then display the corresponding creative data under that platform.
Displayed includes daily cost, daily impressions, daily conversions, impressions-to-conversions rate, and sequential comparison data for conversions.
User interaction data includes first interaction rate, trial end rate, bounce rate, first interaction duration, trial duration, and their sequential comparison data.
A funnel display is on the right, with three levels: trial display, first interaction, and trial end.
Divided into two tables: 'Comparison of creative sources' and 'Creative conversion situation'.
'Comparison of creative sources' is based on 'Material Source', categorized into four types: Playturbo Feature Changer, Playturbo Content Editor, MWS Customization, and Advertising Platform Upload.
'Creative conversion situation' is based on 'Creative' on the 'Summary' page and 'Advertising Material' on individual channel pages.
Metrics can be customized. Switch between line and bar charts by clicking.
Divided into two tables: 'Creative conversion situation' and 'Creative volume situation'.
You can select 'Placement Products' under the bound advertising account for analysis.
The dimensions for both tables on the 'Summary' page are based on 'Creative', and on individual channel pages, they are based on 'Advertising Material'.
Metrics can be customized. Switch between line and bar charts by clicking.
Displayed in a table format, multi-dimensional detailed data with flexible customization options for dimensions, filters, and metrics.
Click the 'Custom Reports' button to open a pop-up for table definition.
Supported filter options are shown in the figure.
Click 'Custom Columns' to define data dimensions and metrics.
In 'Custom Columns', you can simultaneously select the material information and data metrics you want to display. Data dimensions are material dimensions.
You can adjust the order of dimensions/metrics by dragging on the right side.
The selection of metrics includes placement metrics and interaction metrics.
Placement metrics include: Cost/Daily Average Cost, Impressions/Daily Average Impressions, Clicks/Daily Average Clicks, Conversions/Daily Average Conversions, Click-Through Rate,Conversion Rate, Impressions-to-Conversions Rate, Average Conversion Cost, Average Cost Per Thousand Impressions, Average Click Cost.
Interaction metrics include: Valid Interactions, First Interaction Rate, Trial End Rate, Re-trial Rate, Bounce Rate/During Trial Bounce Rate/After Trial End Bounce Rate, Loss Rate Before Interaction/After Interaction/During Trial/After Trial End, First Interaction Duration, Trial Duration.
Click 'Confirm' to display detailed data.
Note: Different channels support different dimensions and metrics. For example, the 'Mintegral' and 'Unity' channel pages support richer dimensions and metrics. For more detailed analysis, it is recommended to enter the corresponding channel tab page.
Detailed data has corresponding graphs for more intuitive display. The dimensions and filters are the same as the table above.
You can select one metric and switch between bar and line charts.
*For information related to metrics, please refer to Metrics Explanation
