Mintegral Ad Content Policies
For the full version of the <Mintegral Advertising Creative Policies>, please refer to: https://helpcenter.mintegral.com/en/docs/creative-policies
Below are a few common questions for reference.
*In case of any discrepancy, please refer to the official document as the final source.
💡Prohibit false advertisement
1.False buttons/Nonexistent functionality/Misleading ad design
Ads must not mislead, force users to click on or jump to downloads or other pages without their consent by ad design.
Examples of prohibited situations (non-exhaustive):
❎Ads that resemble system or site warnings/error messages.
❎Ads that simulate messages, dialogue boxes, menus or request notifications.
❎Ads that interfere with the user's normal experience, forcing, misleading or inducing users to click (includingbut not limited to ① close buttons; ② play buttons; ③ disguised systempush; ④words that contradict the act of clicking to enter the advertisement, such as: ignore, cancel, abandon; ⑤ Non-existent functionality on ad, such as: one click to clean upthe system rubbish, while the product is a video software).
❎ Ads force the installation of software or have bundled downloads.
❎Automatic jump to downloads or other pages without user's consent by ad design.
Examples of allowed situations:
✅ Button text accurately reflects the destination after clicking, such as the "Buy Now" button that takes people to a shopping site.
✅A banner on an ad that is not positioned as a button.
2.Misleading claims
Ads must not deceive users by promoting unrealistic results (even if the result is achievable, such behavior is still prohibited), such as claims related to financial products or money-making schemes. Examples of prohibited situations (non-exhaustive):
❎“Get rich quick” schemes;
❎Guaranteeing returns, or promising returns that are unrealistic or exaggerated for the advertised investment product;
❎Presenting investment products as risk-free or downplaying the risk of investment opportunities.
3.Deceiving/misleading consumers
Ads must not deceive or mislead consumers. Examples of prohibited situations (non-exhaustive):
❎Promoting products that aren't stocked;
❎Promoting a deal that's no longer active;
❎Promoting a price that's inaccurate;
❎Call to action in the ad that isn't easily available from the destination.
Like: Ad reads'Buy tablets from RMB400', but upon clicking on the ad, the user finds no tablets available for purchase at RMB400; Ad claims that they can get a rewardof RMB 300 after participating in certain activities or completing certain tasks, but after completing the tasks, users find that they cannot get a reward of RMB 300 at all.
💡Risk warning statement
⚠️The risk warning statement must be clearly and fully displayed throughout both portrait and landscape modes. It is forbidden to delay the display nor block, distort, or blur the advertising pictures andcontent to cause the risk warning statement to be displayed incompletely.
There are no strict language requirements for the risk disclaimer.
1. Online Earning
Any material involving tasks to make money, income, online earning games, red envelopes, cash withdrawals, virtual props, virtual or real currency rewards must be marked with risk warnings, such as "the final result is not guaranteed, the amount you can get is determined by the APP The rules announced in the website shall prevail", "The specific amount of the red envelope shall be subject to the actual receipt", and the copywriting must be clearly visible and consistent with the language of the material.
Online earning advertisements must not be falsely advertised, andspecific cash withdrawal rules must be announced in the product, and cash withdrawal must actually be possible.
Please note that if you include the names or logos of Alipay, WeChat Wallet, and various banks in the online earning advertisement, you must ensure that you have obtained the authorization of the party.
2. Lottery
Ads involve various types of coupons, exchange coupons, equity cards andother related products or related promotional promotions must be marked withriskwarning words "For details on the specific activities, please refer to the official website link" or "The specific amount is subject to the actual activity issued" or "The activity and cash withdrawal rules are subject to the app/webpage" or "Participate in the interactive game on the landing page to draw prizes. The specific amount is subject to the actual activity, and you can withdraw cash if you meet the conditions" and provide an event description to Mintegral.
3. Blind Box
If ads involve blind box apps, products, and related consumption activities, the creative material must show the risk warning statement "Blind boxes have random attributes, please consume rationally."
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