# Playable Tools-Content Editor

### There are two ways to create playable ads using the **Content Editor**:

* **Playable Templates**: Select a template and choose **Content Creation** to make further adjustments on top of reskinning.Like adjusting layouts, adding assets, or editing events—to create many versions.   [Guidelines for Template Content Creation](/playable-tools-content-editor/content-editor-creation-tips-center/guidelines-for-template-content-creation.md)
* **Content Creation**: Also known as **Blank Canvas**, this allows you to build playable content from the ground up and fully unleash your creative ideas.

<figure><img src="/files/8CLrgnnwMl5AlNHYIGlV" alt=""><figcaption></figcaption></figure>


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