Content Editor - Download&Apply
#Content Editor
Last updated
#Content Editor
Last updated
It is recommended to conduct once your project editing is complete.
Then proceed to the download stage:
Step 1: Link project information
Step 2: Click the "Download" button and select the playable ad steps
Step 3: Check the channels, then apply or download (if the file size exceeds requirements, compress before exporting)
Click on "Project Info" to bring up a pop-up window.
Here, you can view Project Details, Export History, and Associated Promotional Products.
Click on the "+Associate with promoted product" button, you can select “Choose from Assets” or “Add Promoted Product”.
Choose from Assets：You can select previously added promotional products. When needed, simply click "Select" for reuse.
Add Promoted Product：You will need to fill in the relevant product information. Once added, it will be saved in the assets library.
🌟Add Promoted Product
After successfully entering the app store link, the product name, package name, and logo icon are usually auto-populated. If they do not auto-populate, please upload them manually.
Once the information is complete, click "Confirm" to finish adding the promotional product.
Click the download button to open the Playable ad steps pop-up.
Choose either One Step or Two or More Steps, depending on Number of interactions from the game start to redirecting to the app store.
After selecting, click Download to open the download window.
💡 Why choose playable ad steps?
This setting mainly applies to the Mintegral channel. In the Mintegral channel, the number of trial steps in a playable determines the type of playable it is. Different types of playables may impact campaign performance, so it’s important to select the correct number of steps.
If the playable redirects to the app store after just 1 interaction, it will be classified as an EC-type playable. If the number of interactive steps is ≥ 2, it will be classified as a PL-type playable.
Both Apply and Download are ways to export playable creatives — you can choose either one: "Apply" means directly pushing the current playable creative to the selected ad platform, without needing to manually upload it after downloading. It’s more convenient and also enables you to analyze the creative’s performance data later through the platform's “Creative Insights” feature.
👉If you choose Download:
Select the version you want to export, click on "Download" to open the "Download Work" popup window.
Check the channels that need to be downloaded.
Once the package size calculation is complete, click the "Download" button to complete the download of the project for that version.
Get link: Downloads an Excel spreadsheet containing the links for each channel package.
Download: Downloads a compressed package containing the individual channel packages
Note：When the package size exceeds the requirements of a specific channel, the package cannot be got link/downloaded/applied. You will need to compress the package size before proceeding with the download.
👉If you choose Apply, make sure the corresponding ad platform account is authorized first. Authorization of Advertising Accounts and Apply Materials to Advertising Platforms
Currently, the platform supports account authorization and apply functions for Mintegral, Unity, AppLovin, ironSource, and XMP.
Taking Mintegral as an example:
-Entrance 1：In the "Download Work" popup window, select the Mintegral channel and click on "Apply".
-Entrance 2：On the preview page, click on the "Apply" button on the right side.
You can choose to apply to the current delivery account or another Mintegral delivery account (selecting another delivery account requires entering the account and password).
Note: Mintegral accounts have "main account" and "sub-account". When the playable is applied to the sub-account, the creative list of the sub-account & the main account will display this playable; when the playable is applied to the main account, the creative list of the main account & the sub-account authorized by the main account will display this playable.
Click "Apply" to apply the assets to Mintegral's self-service advertising platform for internal review and delivery.
Please Note: Mintegral does not support downloading playables to local storage. The “Mintegral Archive Download” is for internal archiving only — it is not a playable format suitable for uploading or campaign use.
After applying, the assets will undergo a review process that typically takes 1-2 business days (please allocate sufficient time for the review based on your campaign schedule).
Once approved, they will be displayed on the "Mintegral Ad Delivery Platform" page：To associate the approved assets with the corresponding ad units, navigate to <Ad Delivery> -- <Asset Management> -- <Playable Ads>, select the corresponding assets, and click "Apply in Offer." This will complete the process of putting the assets online.
If the package size for a specific channel exceeds the limit, you can either return to the editing page and compress the assets externally before replacing them or directly compress the package within the "Download Work" popup window. (the default compression method is smart compression).
Check the channels for which you want to compress the package.
Click to select: smart compression，and adjust the quality of the work.
Click "Apply and calculate" to finish smart compression.
Support package compression preview mode.
Check the channels for which you want to compress the package.
Select 'Custom compression' to adjust image quality, video quality, and audio quality separately.
After adjusting, click 'Apply and calculate' to complete the custom compression.
Supports package compression preview mode.
In the "Download Work" popup window, click on "PL Tracking Management" to navigate to the corresponding page.
On this page, you can select whether to enable tracking for the respective channels.
When selected, the embedded code will be added to all playable creatives downloaded/applyed through the corresponding channels. If not selected, the code will not be added. It is recommended to enable the addition of tracking points as it will enable advanced analysis functions such as interactive data analysis, scene analysis, and user journey analysis for the creatives.
Currently, only the channels shown in the image below are supported. Please contact your AM for support on other channels.
For related information you can refer to Creative Insights
Playable Upload Specifications for Networks
After jumping to the download page, you'll see project version info displayed on the right.
1）Latest Version
You can perform download and apply operations on the "Latest Version" (the current version).
If further adjustments to the material are needed, click the "Back to Edit" button to go back to the editing page and continue editing.
You can also rename the creative here.
2）Historical Version
Click on the corresponding historical version to view the historical materials.
After viewing, if necessary, you can download the historical version again (only supports downloading previously downloaded channels, does not support secondary applying).
Please Note:
Playables with identical content are considered the same version. If you make any edits to the project content after exporting, even minor ones, a new version will be generated. Exporting a new version will count against your download quota.
Each version corresponds to a creative name, and if material analysis is conducted later, the corresponding creative name will be displayed.
One "download"/"apply" operation corresponds to one "version" and multiple channel-specific material packages.
Choose the product type, platform type, and enter the corresponding URL. >>>For WeChat MiniGame channel, please refer to:
👉Related content：
After confirming that the current project is correct on the download page, proceed with "Download" or "Apply".
Therefore, we recommend during creation and avoiding the use of oversized assets.
(For package size requirements of each channel, please refer to: )
