Scene Analysis

1.Scene Analysis - Overview

Scene Analysis is designed to assist clients in examining the loss, conversion, and interaction of Playable Materials in each scene, enabling more targeted analysis of the materials.

For instance, if the 'Drop Off rate' is high in a particular scene, users can analyze the specific reasons for the high Drop Off rate in that scene and make optimizations accordingly.

2.Scene Analysis - Operation Intro

'Scene Analysis' is divided into four parts: 'Material Selection', 'Scene Preview', 'Scene Distribution', and 'Detailed Data'.

'Material Selection': Shares the 'Material Selector' with 'User Journey Analysis'. Select the material you want to analyze; switching tabs does not affect the selected material.
'Scene Preview': Preview the material starting from the nth scene to help clients understand the division of material scenes.
'Scene Distribution': Displays the arrival, transfer, and loss situation of each scene in the form of a line graph.
'Detailed Data': Presents the arrival, transfer, and loss situation of each scene in a tabular format.

2.1 Material Selection

There are two ways to select playable materials(same as User Journey Analysis):

1）Enter the project keywords (product name, version name, etc.) in the search box on the page to find the corresponding project.

*You can further filter the data by different dimensions such as "Ad Platform" and "Operating Systems" within this project.

2.2 Scene Preview

1）Preview options: Switch between landscape and portrait preview, preview via QR code scanning on a mobile device, and replay the preview.

2）For users who are unfamiliar with the specific scene divisions of the Creative, support is provided to preview the Creative starting from the nth scene to understand each scene of the Creative.

2.3 Scene Distribution

1）Filters

Similar to before, select the time zone and data time range. Filter the Creative by Ad Type and Distribution Area.

2）Arrival Count Selection

By default, only the first arrival is counted, which statistics the loss, conversion, and redirection for each user's first arrival at that scene.

You can choose to summarize all arrival counts, which will aggregate and calculate the loss, conversion, and redirection data for each user for every arrival at that scene.

3）Line Graph

The x-axis represents the scene, and the y-axis represents the loss, redirection to other scenes, and the percentage of redirection. The sum of percentages is 1.

When hovering over, data labels will be displayed showing the scene loss, redirection to another scene count, and scene redirect.