Overview

1.Page Intro

• The Overview page provides an overall analysis of advertising account performance. On this page, you can see the distribution status of all advertising accounts.

• This page supports segmentation of distribution data by advertising platforms, creative types, and other dimensions, making it easier for you to analyze data in detail.

• Currently, it supports viewing data from Mintegral、Unity、Applovin、IronSource platforms.

*Data Range

The display of data for each account on this page is controlled by the advertising account's 'Authorization Status' and 'Data Authorization Range'.

• Accounts with 'Authorized' status and data range set to 'All Creatives' will display data at the ad dimension.

• Accounts set to 'Creatives created using Playturbo' or 'Not Fetch' will not display data.

*For information related to authorization, please refer to Authorization of Advertising Accounts and Apply Materials to Advertising Platforms

2.Module Intro

The Overview page contains three modules: Data for the Last 7 Days/Comparative Analysis/Detailed Data.

2.1 Data for the Last 7 Days

Provides an overview of distribution data for advertising accounts over the past seven days.

1）Channel and Advertising Account Selection

You can select several advertising accounts under Mintegral / Unity / Applovin / IronSource for data display, or choose 'Summary' to show data from all advertising platforms and accounts.

2）Advertising Performance Data

Time Range: The last 7 days (excluding today).

Displayed Metrics: Cost, Impressions, Conversions, Impressions-to-Conversions Rate, Cost Per Thousand Impressions, Average Cost Per Install.

If Mintegral is selected as the channel, two additional metrics will be displayed: Exposed Material Number and Volume Material Number.

2.2 Comparative Analysis

Data is presented in bar or line chart format, supporting the display of material data across different dimensions.

1）Data Filtering

Allows for the selection of material data that meets certain criteria, with filtering options including Material Type.

2）Dimension Selection

Available dimensions include: Ad Platform, Creative Type.

*Ad Platform: Only selectable when the top advertising platform is set to 'Summary' and material type filtering has been applied.

3）Data Charts

Four default charts are displayed: Conversion, Click-Through Rate, Impressions-to-Conversions Rate, and Cost Per Conversion.

4）Supported Chart Formats

Supports two types of charts: bar charts and line charts, with the ability to switch between them using buttons.

• Bar Chart: The horizontal axis represents the selected dimension, and the vertical axis represents the selected data metric.

• Line Chart: The horizontal axis represents time, and the vertical axis represents the selected data metric, divided into multiple lines according to the selected dimension.

2.3 Detailed Data

Detailed data from the "Comparison Analysis" section presented in table format.

1）Data Filtering

No additional data filtering is required; filtering conditions are the same as those in the 'Comparison Analysis' section.

2）Table Data

The table's dimensions are fixed, representing Material Type.

The data indicators are fixed, including Consumption, Impressions, Clicks, Installs, Click-Through Rate, Install Rate, Impressions-to-Install Rate, Average Install Cost, Average Cost Per Thousand Impressions, and Average Cost Per Click.

You can perform 'Export Data' to generate an Excel file.

*For information related to metrics, please refer to Metrics Explanation