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description: '#Frequently Asked Questions'
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# Mintegral Ad Content Policies

## <mark style="color:blue;">💡Prohibit false advertisement</mark> <a href="#yi-jin-zhi-xu-jia-xuan-chuan" id="yi-jin-zhi-xu-jia-xuan-chuan"></a>

### 1.False buttons/Nonexistent functionality/Misleading ad design <a href="#id-1.-xu-jia-an-niu-xu-jia-gong-neng-wu-dao-xing-guang-gao-she-ji" id="id-1.-xu-jia-an-niu-xu-jia-gong-neng-wu-dao-xing-guang-gao-she-ji"></a>

Ads must not mislead, force users to click on or jump to downloads or other pages without their consent by ad design.

**Examples of prohibited situations** (non-exhaustive):

❎Ads that resemble system or site warnings/error messages.

❎Ads that simulate messages, dialogue boxes, menus or request notifications.

❎Ads that interfere with the user's normal experience, forcing, misleading or inducing users to click (includingbut not limited to ① close buttons; ② play buttons; ③ disguised systempush; ④words that contradict the act of clicking to enter the advertisement, such as: ignore, cancel, abandon; ⑤ Non-existent functionality on ad, such as: one click to clean upthe system rubbish, while the product is a video software).

❎ Ads force the installation of software or have bundled downloads.

❎Automatic jump to downloads or other pages without user's consent by ad design.



**Examples of allowed situations:**

✅ Button text accurately reflects the destination after clicking, such as the "Buy Now" button that takes people to a shopping site.

✅A banner on an ad that is not positioned as a button.

<div align="left"><figure><img src="https://695199083-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F4PyzU9CRLR4XKbxmIEid%2Fuploads%2FOdAENaF71Iz1jXb9QVzf%2Fimage.png?alt=media&#x26;token=67247d17-5c97-445b-9397-8c9ebf0f4c5d" alt=""><figcaption><p><strong>Examples of allowed situation</strong></p></figcaption></figure></div>



### 2.Misleading claims <a href="#id-2.-xu-jia-sheng-ming" id="id-2.-xu-jia-sheng-ming"></a>

Ads must not deceive users by promoting unrealistic results (even if the result is achievable, such behavior is still prohibited),  such as claims related to <mark style="color:orange;">financial products</mark> or <mark style="color:orange;">money-making schemes</mark>. **Examples of prohibited situations** (non-exhaustive):

❎“Get rich quick” schemes;

❎Guaranteeing returns, or promising returns that are unrealistic or exaggerated for the advertised investment product;

❎Presenting investment products as risk-free or downplaying the risk of investment opportunities.



### 3.Deceiving/misleading consumers <a href="#id-3.-qi-pian-wu-dao-xiao-fei-zhe" id="id-3.-qi-pian-wu-dao-xiao-fei-zhe"></a>

Ads must not deceive or mislead consumers. **Examples of prohibited situations** (non-exhaustive):

❎Promoting products that aren't stocked;

❎Promoting a deal that's no longer active;

❎Promoting a price that's inaccurate;

❎Call to action in the ad that isn't easily available from the destination.

Like: Ad reads'Buy tablets from RMB400', but upon clicking on the ad, the user finds no tablets available for purchase at RMB400; Ad claims that they can get a rewardof RMB 300 after participating in certain activities or completing certain tasks, but after completing the tasks, users find that they cannot get a reward of RMB 300 at all.

#### &#x20;<a href="#er-mian-ze-sheng-ming-feng-xian-ti-shi-sheng-ming" id="er-mian-ze-sheng-ming-feng-xian-ti-shi-sheng-ming"></a>

## <mark style="color:blue;">💡Risk warning statement</mark> <a href="#er-mian-ze-sheng-ming-feng-xian-ti-shi-sheng-ming" id="er-mian-ze-sheng-ming-feng-xian-ti-shi-sheng-ming"></a>

⚠️<mark style="color:red;">The risk warning statement must be</mark> <mark style="color:red;"></mark><mark style="color:red;">**clearly and fully displayed**</mark> <mark style="color:red;"></mark><mark style="color:red;">throughout</mark> <mark style="color:red;"></mark><mark style="color:red;">**both portrait and landscape modes**</mark><mark style="color:red;">.</mark> It is forbidden to delay the display nor block, distort, or blur the advertising pictures andcontent to cause the risk warning statement to be displayed incompletely.

There are no strict language requirements for the risk disclaimer.

### 1. Online Earning <a href="#id-1.-wang-zhuan-lei" id="id-1.-wang-zhuan-lei"></a>

Any material involving **tasks to make money, income, online earning games, red envelopes, cash withdrawals, virtual props, virtual or real currency rewards** must be marked with risk warnings, such as "the final result is not guaranteed, the amount you can get is determined by the APP The rules announced in the website shall prevail", "The specific amount of the red envelope shall be subject to the actual receipt", and the copywriting must be clearly visible and consistent with the languageof the material.

Online earning advertisements must not be falsely advertised, andspecific cash withdrawal rules must be announced in the product, and cash withdrawal must actually be possible.

Please note that if you include the names or logos of Alipay, WeChat Wallet, and various banks in the online earning advertisement, you must ensure that you have obtained the authorization of the party.



### 2. Lottery <a href="#id-2.-jiang-quan-lei" id="id-2.-jiang-quan-lei"></a>

Ads involve various types of coupons, exchange coupons, equity cards andother related products or related promotional promotions must be marked withriskwarning words "For details on the specific activities, please refer to the official website link" or "The specific amount is subject to the actual activity issued" or "Theactivity and cash withdrawal rules are subject to the app/webpage" or "Participate inthe interactive game on the landing page to draw prizes. The specific amount is subject to the actual activity, and you can withdraw cash if you meet the conditions" and provide an event description to Mintegral.



### 3. Blind Box <a href="#id-3.-mang-he-lei" id="id-3.-mang-he-lei"></a>

If ads involve blind box apps, products, and related consumption activities, the creative material must show the risk warning statement "Blind boxes have randomattributes, please consume rationally."

<table><thead><tr><th width="320">Correct Example - Portrait Mode</th><th>Correct Example - Landscape Mode</th></tr></thead><tbody><tr><td><img src="https://695199083-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F4PyzU9CRLR4XKbxmIEid%2Fuploads%2F7Qw25QgrE8slnKhhgbUI%2Fimage.png?alt=media&#x26;token=f983a46e-4277-49e0-843d-b9f259416a57" alt="" data-size="original"></td><td><img src="https://695199083-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F4PyzU9CRLR4XKbxmIEid%2Fuploads%2F0aMVzG2CQlSTYhZwA89U%2Fimage.png?alt=media&#x26;token=21700293-fd4a-4745-9dcc-cccdf119d624" alt="" data-size="original"></td></tr></tbody></table>

#### &#x20;<a href="#san-jin-zhi-tou-fang-wei-yi-fa-huo-de-zhu-zuo-quan-shou-quan-nei-rong-de-guang-gao" id="san-jin-zhi-tou-fang-wei-yi-fa-huo-de-zhu-zuo-quan-shou-quan-nei-rong-de-guang-gao"></a>

## <mark style="color:blue;">💡Prohibit ads that are unauthorized to use copyrighted content</mark> <a href="#san-jin-zhi-tou-fang-wei-yi-fa-huo-de-zhu-zuo-quan-shou-quan-nei-rong-de-guang-gao" id="san-jin-zhi-tou-fang-wei-yi-fa-huo-de-zhu-zuo-quan-shou-quan-nei-rong-de-guang-gao"></a>

Mintegral abides by local copyright laws and protects the rights of copyright holders, so we **do not allow ads that are unauthorized** to use copyrighted content. Ads must not use copyrights belonging to third parties unless express permission has beengranted by the copyright owner.

1. Ads must not contain unauthorized sites or software that capture, copy, or provide access to copyrighted content.

Example: Sites, software, or toolbars that enable unauthorized streaming, sharing, copying, or downloading of audio guides, e-books, anime, games, movies, mp3 ringtones, music, software, TV shows, works byindependent artists, record labels, or other content creators.

2. The products or services promoted shall not enable unauthorized streaming, sharing, copying, or downloading of other content creators, nor shall they facilitate unauthorized offline distribution of copyrighted content.

Example: Sites that distributeunauthorized physical copies of copyrighted CDs, DVDs, or software.

3. Software, sites, or tools that remove digital rights management (DRM) technology from copyrighted material or otherwise circumvent copyright (irrespectiveof whether the intended use is legitimate or not) are prohibited.

Example: Products or services (such as Blu-ray or DVD rippers, burners, and converters) that provide access to copyrighted content by stripping or bypassing DRM technology on audio, video, e-books, or software.
