# Mintegral Data Analysis

## 💡<mark style="color:blue;">**View reports**</mark>

**Data Overview：**&#x59;ou can overview the data for the current day/the last 3 days/the last week/the last 15 days at the homepage.

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Notice：

* The Performance dashboard only shows the data of  top 20 spenders.
* To check more detailed data, please click the campaign name or offer name for the corresponding report.

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## 💡<mark style="color:blue;">**Detailed data report**</mark>

### a. Performance Monitor

The "Performance Monitor" feature enables you to view data from various dimensions, while also allows you to set bid prices by source or region directly from the page.

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### b. Creative Monitor

&#x20;"Creative Monitor" allows you to check the performance of various creatives by various dimensions.

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**1）You can choose the Ad Output Type and check the creative performance accordingly:**

* **Standard:** video or banner ads
* **Dynamic included:** creative sets that include Interactive Endcards (IEC)
* **Playable included:** creative sets that include interactive ad creatives (2D/3D playables)

<figure><img src="https://695199083-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F4PyzU9CRLR4XKbxmIEid%2Fuploads%2FU1lsp4BRc6QygpaMoYMn%2Fmonitor1.png?alt=media&#x26;token=9b322430-01e2-4365-bdc0-76ac8442d097" alt=""><figcaption></figcaption></figure>

**2）Check the creative performance for playable ads**

* Click \[Advanced Controls] and uncheck \[Creative ID] and \[Creative Name]. Check \[Endcard ID], \[Endcard Name], and \[Ad Output Type].
* Select \[Playable Included] or \[Dynamic Included] to check the creative performance accordingly.

<figure><img src="https://695199083-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F4PyzU9CRLR4XKbxmIEid%2Fuploads%2FYle1Dzmg8GttRxwG97ES%2F31f4aa61fd7261d8e3bf7957f78e8c7f.png?alt=media&#x26;token=0b7ceb27-ec3b-4ffe-bbc5-fa290292667c" alt=""><figcaption><p>Playable Included</p></figcaption></figure>

<figure><img src="https://695199083-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F4PyzU9CRLR4XKbxmIEid%2Fuploads%2FsDKNb4muucpRaeqMj3jX%2Ffd483e6aa69d48ac47ad1bfeefbcd627.png?alt=media&#x26;token=3b4544f7-b8da-49c1-8d21-6fef3192044c" alt=""><figcaption><p>Dynamic Included</p></figcaption></figure>

## 💡<mark style="color:blue;">Data Viewing for "Creative Monitor"</mark>

### 1. Installation Conversion Performance by <mark style="color:green;">Ad Output Type</mark>

* IEC - Dynamic Endcard Conversions: 11,042 installations (25.22%)
* Playable - Playable Material Conversions: 21,619 installations (49.38%)
* Total for Interactive Materials(HTML5): 11,042 + 21,619 = 32,661 installations (74.60%)

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### 2. Installation Conversion Performance by <mark style="color:green;">Ad Name</mark>

Ad Name Structure: **Ad Name = Creative Set Name + Creative Name + Endcard Name.**

<mark style="color:red;">A creative set comprises multiple materials, including video, playable, and image types, but must contain at least one video, one 1200x627 image, and one icon. Usually consists of several videos, playable materials, images, and an icon.</mark>

* Ad Name 1: auto\_default\_ALL\_Video\_1.mp4 - 50 installations (5.10%)
* Ad Name 2: auto\_default\_ALL\_Video\_1\_Image\_1.jpg - 100 installations (10.20%)
* Ad Name 3: auto\_default\_ALL\_icon\_512x512 - 30 installations (3.06%)
* Ad Name 4: auto\_default\_ALL\_Video\_1.mp4\_IEC\_1\_android - 100 installations (10.20%)
* Ad Name 5: auto\_default\_ALL\_Video\_1.mp4\_Playable\_1\_android - 500 installations (51.02%)
* Ad Name 6: auto\_default\_ALL\_Playable\_1\_android - 200 installations (20.41%)

Key Components: auto\_default\_ALL: Creative Set Name；Video\_1.mp4: Video Material；Image\_1.jpg & icon\_512x512: Image Materials；IEC\_1\_android: Dynamic Endcard Material (HTML5)；Playable\_1\_android: Playable Material (HTML5)

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### 3. Conversion Performance by playable materials <mark style="color:green;">as individual Creative placements</mark> or <mark style="color:green;">as Endcard placements</mark>.

<mark style="color:red;">Note: If the same playable material is used as both Endcard and video, view data by Endcard name. If the playable material is used independently, view by Ad Name.</mark>

Materials should be assessed separately as either a standalone material or as an Endcard, typically using playable materials as Endcards.

⭐ Playable Material as <mark style="color:green;">Endcard</mark> Performance:

* Playable Material A (Endcard): 1,000 installations.
* Playable Material B (Endcard): 800 installations.
* Playable Material C (Endcard): 700 installations.
* Playable Material D (Endcard): 300 installations.

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⭐ Playable Material as <mark style="color:green;">Standalone Creative</mark> Performance:

* Playable Material A (Creative): 200 installations.
* Playable Material B (Creative): 1 installation.
* Playable Material D (Creative): 3 installations.

<mark style="color:red;">Note: IEC cannot be run as a standalone material.</mark>

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