# Overview

## <mark style="color:blue;">1.Page Intro</mark>

* The Overview page provides an overall analysis of advertising account performance. On this page, you can see the distribution status of all advertising accounts.
* This page supports segmentation of distribution data by advertising platforms, creative types, and other dimensions, making it easier for you to analyze data in detail.
* Currently, it supports viewing data from **Mintegral、Unity、Applovin、IronSource** platforms.

<div align="left"><figure><img src="/files/ClWwvc8xgQ6YothE5ypp" alt=""><figcaption></figcaption></figure></div>

#### <mark style="color:red;">\*Data Range</mark>

The display of data for each account on this page is controlled by the advertising account's 'Authorization Status' and 'Data Authorization Range'.

* Accounts with 'Authorized' status and data range set to 'All Creatives' will display data at the ad dimension.&#x20;
* Accounts set to 'Creatives created using Playturbo' or 'Not Fetch' will not display data.

\*For information related to authorization, please refer to [Ad Account Authorization and Playable Push](/export-and-deployment/ad-account-authorization-and-playable-push.md)

<div align="left"><figure><img src="/files/8eVZtDVf9VJ1Rj425644" alt="" width="554"><figcaption></figcaption></figure></div>

## <mark style="color:blue;">2.Module Intro</mark>

The Overview page contains three modules: Data for the Last 7 Days/Comparative Analysis/Detailed Data.

### 2.1 Data for the Last 7 Days

Provides an overview of distribution data for advertising accounts over the past seven days.

#### 1）Channel and Advertising Account Selection

You can select several advertising accounts under Mintegral / Unity / Applovin / IronSource  for data display, or choose 'Summary' to show data from all advertising platforms and accounts.

<div align="left"><figure><img src="/files/3ZlTgi8mRdJZ1z9tsbi1" alt=""><figcaption></figcaption></figure></div>

#### 2）Advertising Performance Data

Time Range: The last 7 days (excluding today).

Displayed Metrics: Cost, Impressions, Conversions, Impressions-to-Conversions Rate, Cost Per Thousand Impressions, Average Cost Per Install.

<div align="left"><figure><img src="/files/iP6Ax15KcVPpDR0Mr1i7" alt=""><figcaption></figcaption></figure></div>

If Mintegral is selected as the channel, two additional metrics will be displayed: Exposed Material Number and Volume Material Number.

<div align="left"><figure><img src="/files/gE3kl2SSmmUFFahXpDi2" alt=""><figcaption></figcaption></figure></div>

### &#x20;2.2 Comparative Analysis

Data is presented in bar or line chart format, supporting the display of material data across different dimensions.

#### 1）Data Filtering

Allows for the selection of material data that meets certain criteria, with filtering options including Material Type.

<div align="left"><figure><img src="/files/5tQpTRv7PuJwPu5n29Re" alt="" width="375"><figcaption></figcaption></figure></div>

#### 2）Dimension Selection

Available dimensions include: Ad Platform, Creative Type.

\*Ad Platform: Only selectable when the top advertising platform is set to 'Summary' and material type filtering has been applied.

<div align="left"><figure><img src="/files/JoQkyaNIZpG9YaciZFGp" alt=""><figcaption></figcaption></figure></div>

#### 3）Data Charts

Four default charts are displayed: Conversion, Click-Through Rate, Impressions-to-Conversions Rate, and Cost Per Conversion.

<div align="left"><figure><img src="/files/iua9KhrySyWafDdSxXeY" alt=""><figcaption></figcaption></figure></div>

#### 4）Supported Chart Formats

Supports two types of charts: bar charts and line charts, with the ability to switch between them using buttons.

* Bar Chart: The horizontal axis represents the selected dimension, and the vertical axis represents the selected data metric.

<div align="left"><figure><img src="/files/Gh1h1cPzS8tXzJEwuJkv" alt="" width="375"><figcaption></figcaption></figure></div>

* Line Chart: The horizontal axis represents time, and the vertical axis represents the selected data metric, divided into multiple lines according to the selected dimension.

<div align="left"><figure><img src="/files/AHWAcr45WzAkNE9irnDP" alt="" width="375"><figcaption></figcaption></figure></div>

### 2.3 Detailed Data

Detailed data from the "Comparison Analysis" section presented in table format.

#### 1）Data Filtering

No additional data filtering is required; filtering conditions are the same as those in the 'Comparison Analysis' section.

#### 2）Table Data

The table's dimensions are fixed, representing Material Type.

The data indicators are fixed, including Consumption, Impressions, Clicks, Installs, Click-Through Rate, Install Rate, Impressions-to-Install Rate, Average Install Cost, Average Cost Per Thousand Impressions, and Average Cost Per Click.

You can perform 'Export Data' to generate an Excel file.

<div align="left"><figure><img src="/files/UmKpHOFK9SgMvUkAwHYZ" alt=""><figcaption></figcaption></figure></div>

\*For information related to metrics, please refer to [Metrics Explanation](/creative-insights/creative-insights-essential-knowledge/metrics-explanation.md)


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