# Metrics Explanation

## <mark style="color:blue;">1.Data Analysis Metrics</mark>

Data metrics used for data analysis can be divided into two categories: <mark style="color:red;">**Performance Metrics**</mark><mark style="color:red;">**、Interaction Metrics.**</mark>

### 1.1 Performance Metrics

Performance metrics: Cost/Impression/Click/Conversion/Click-through rate (CTR)/Conversion rate/Cost per thousand impressions (CPM)/Cost per click (CPC)/Cost per conversion, defined in accordance with the advertising platform.

Specific Metrics：IVR = Conversions/Impressions

### 1.2 Interaction Metrics

#### 1）Interaction Metrics

First Interaction Rate: The number of times users trigger a first interaction such as clicks or drags / The number of times the playable creative is displayed.

Game end Rate: The number of times users reach the end scene or satisfy specific end conditions /The number of times the playable creative is displayed.

Effective Interactions: The average number of interactive actions that users trigger during each playable impression.

Replay Rate: The number of times users trigger a replay / The number of times the playable creative is displayed.

TTE: The average time from Creative display to the first interaction by the user (not counted if no first interaction is triggered).

Duration of gameplay: The average duration from Creative display to the end of play by the user (not counted if no playthrough is triggered).

#### 2）Conversion Metrics

Redirect Rate: The number of users who navigate to other URLs or app stores from the Creative divided by the number of playable impressions.

Redirect Rate during gameplay: The number of users who navigate to other URLs or app stores during the gameplay / The number of times the playable creative is displayed.

Redirect Rate after gameplay: The number of users who navigate to other URLs or app stores after the gameplay / The number of times the playable creative is displayed.

#### 3）Loss Metrics

Loss Rate before interaction: The number of users who lose before triggering any interaction / The number of times the playable creative is displayed.

Loss Rate after interaction: The number of users who lose after interaction without navigating to other URLs or app stores / The number of times the playable creative is displayed.

Loss Rate during gameplay: The number of users who lose during the gameplay without navigating to other URLs or app stores / The number of times the playable creative is displayed.

Loss Rate after gameplay: The number of users who lose at the end of the gameplay without navigating to other URLs or app stores / The number of times the playable creative is displayed.

## <mark style="color:blue;">2.Scene Analysis Metrics</mark>

The metrics for scene analysis can be divided into three categories: <mark style="color:red;">Interaction Metrics、Conversion Metrics、Loss Metrics.</mark>

### 2.1 Interaction Metrics <a href="#hevye" id="hevye"></a>

Scene Arrival:Number of times users arrived the current scene.

Scene Duration:Average time of user stay in this scene (excluding those who have not navigated).

Redirect to Another Scene:Number of times users redirected from the current scene to another scene.

Rate of Redirection to Another Scene:Redirect to Another Scene / Scene Arrival

Scene First Interaction:The first time a user triggers a click, drag, or other interactive action is counted as a first interaction.

First Interaction Rate:Scene First Interaction / Scene Arrival

### 2.2 Conversion Metrics <a href="#zxyiz" id="zxyiz"></a>

Scene Redirect:When users navigate to other URLs or app stores, it's counted as a redirect.

Scene Redirect Rate:Scene Redirect / Scene Arrival

### 2.3 Loss Metrics <a href="#giuqu" id="giuqu"></a>

Scene Loss:Number of users who dropped out without navigating to other URLs or app stores.

Scene Loss Rate:Scene Loss / Scene Arrival

Scene Loss before Interaction:Count of users who dropped off before initiating any interactive actions.

Scene Loss Rate before Interaction:Scene Loss before Interaction / Scene Arrival before Interaction

Scene Loss after Interaction:Number of users who dropped out without navigating to other URLs or app stores after Interaction.

Scene Loss Rate after Interaction:Scene Loss after Interaction / Scene Arrival after Interaction


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://doc.playturbo.com/creative-insights/creative-insights-essential-knowledge/metrics-explanation.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.